JESPR is South Korea’s sole full-service public relations consultancy specializing in the arts and cultural sectors. Based in Seoul, the name “JESPR” is derived from its founder, Ji-eun Seo, and reflects a commitment to valuing culture and creativity.

Founded in tandem with Korea’s rise as a significant art hub and the debut of Frieze Seoul in September 2022, JESPR is driven by a passion for art’s ability to connect people and foster understanding. The consultancy’s mission is to bridge Korean and international markets, offering tailored support to global galleries and cultural institutions seeking to establish or grow their presence in Korea.

Beyond its work with international clients, JESPR is committed to elevating Korean artists, galleries, and cultural organizations on the world stage. By connecting them with collectors, institutions, and audiences globally, JESPR amplifies their voices and highlights the richness of Korean art and culture.

The consultancy blends traditional PR strategies, such as media outreach and strategic communications, with modern digital marketing techniques, including social media campaigns and online content creation. JESPR’s comprehensive approach delivers impactful results, empowering clients to thrive in the ever-evolving global cultural landscape.

JESPR’s curated client portfolio positions the company at the crossroads of established art institutions and emerging platforms, reflecting its dedication to fostering global cultural exchange.