CEO

A professional woman with shoulder-length dark hair, wearing a black blazer, black top, and pearl earrings, smiling against a plain gray background.

Jieun Seo is a global communications specialist in arts and culture, based in Seoul.

She reported for Korea's leading English-language dailies — Korea Herald and Korea JoongAng Daily — covering culture, business, and politics. During that time she served as deputy culture desk editor, industry desk editor, and Presidential Office correspondent.

She then joined Hyundai Card, where she founded and led the company's first Global PR Team, overseeing international communications for its cultural initiatives, including Hyundai Card Storage, an art exhibition space, and its partnership with the Museum of Modern Art (MoMA). She also served as PR and planning advisor to the Presidential Committee for National Cohesion.

In 2022, she founded JESPR — a Seoul-based PR consultancy specializing in arts and culture. JESPR works across both directions: supporting Korean artists and institutions in building international visibility, and helping global galleries, art fairs, and cultural organizations establish a presence in Korea.

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