About JESPR
JESPR is a Seoul-based full-service public relations consultancy specializing in the arts and cultural sectors. Founded in 2022, as Korea’s art scene gained international attention with events like Frieze Seoul, JESPR is committed to promoting art as a catalyst for meaningful connections and cultural exchange.
Led by Ji-eun Seo, a former senior journalist and Korea’s leading global communications expert in arts and culture, JESPR blends deep editorial insight with creative marketing expertise. Our team combines former journalists from leading Korean arts media, marketing specialists, and event planners — all with deep expertise in the arts sector. This multidisciplinary expertise enables us to deliver integrated content and communication projects with precision and cultural sensitivity.
Our mission is to elevate Korean art on the global stage while introducing premier international institutions, galleries, and cultural initiatives to Korea. By bridging these worlds, we cultivate meaningful connections, enrich cultural dialogue, and support artists and organizations within the global art ecosystem.
JESPR is the only Korean PR firm specializing in the arts entrusted with global promotion for leading Korean institutions such as the Leeum Museum of Art, Hoam Art Museum, and Art Sonje Center. This exclusive trust highlights JESPR’s distinctive position in elevating Korea’s exceptional artists and cultural institutions on the international stage.
Our other clients include internationally acclaimed galleries and art fairs such as Gladstone Gallery, Paula Cooper Gallery, MASSIMODECARLO, Galerie Eva Presenhuber, and Tokyo Gendai.
Founding CEO
Ji-eun Seo is a Seoul-based global communications expert specializing in the arts and cultural sectors. Renowned for her ability to connect Korea’s creative landscape with the international stage, she combines strategic insight, editorial rigor, and cross-cultural fluency.
Prior to founding JESPR, she served as Head of Global PR at Hyundai Card, where she developed and implemented strategies that elevated the company’s international reputation.
Her early career as a journalist at Korea’s leading English-language newspapers provided a strong foundation in media, culture, and audience engagement—expertise that continues to inform her nuanced and globally attuned communication approach.
She is currently expanding her expertise through a Master’s degree program in Museum Studies at Harvard University Extension School, deepening her understanding of the intersections among art, culture, and communication.